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		<title>The ₹48,000 Crore Question: How IPL Media Rights Became India&#8217;s Sports Money Machine</title>
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		<pubDate>Thu, 02 Apr 2026 17:07:26 +0000</pubDate>
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					<description><![CDATA[Last June, Disney Star paid ₹23,575 crore for IPL TV rights. Viacom18 paid ₹23,758 crore for digital. Combined: ₹48,390 crore for five years of cricket. That&#8217;s $6.2 billion ESPNcricinfo, making it the biggest broadcast deal in cricket history. And honestly? It&#8217;s warping India&#8217;s entire sports economy. The Numbers Don&#8217;t Lie (Even If They&#8217;re Absurd) India&#8217;s [&#8230;]]]></description>
		
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